CIP


An ongoing study of Canadian trends in the use of and attitudes towards the
Internet, traditional media and emerging technologies, in global perspective.

Welcome to CIPONLINE! Home to Canada’s most comprehensive, ongoing study of the Internet, traditional media and emerging technologies.

What is CIP?

The Canadian Internet Project (CIP) is a longitudinal study of trends in the use of the Internet, traditional media and emerging technologies by Canadians, as well as their attitudes towards media and online activities. CIP examines patterns of use across all media and technologies, with particular focus on the confluence of delivery platforms. Every three years, CIP conducts a representative national survey of Internet users and non-users to explore the ways our world is changing by use of media and technology, with emphasis on the economic, cultural and social implications of these transformations.

CIP is a partner in the World Internet Project (WIP) — an academic consortium of research centres in more than two dozen countries around the world. All WIP members ask a subset of approximately 30 common questions in their national surveys, from which more than 85 variables and indices have been created for international comparisons. Every year WIP convenes an international conference and symposium bringing together leading experts from this discipline, and publishes an annual international report comparing data from member countries.

CIP is supported by partners representing academic, government and industry constituencies, each of which identifies sector-specific issues for analysis and participates in the design and development of the questionnaire. Founders and principals of CIP include Professor Charles Zamaria, Ryerson University and Dr. Fred Fletcher, York University. After every survey, highlights and a comprehensive report of findings are published and made available to the public. With completion of every survey, more valuable data is obtained for the ongoing analysis of trends and developments related to media consumption and use of technology.

CIP conducts its research using rigorous methods and seeks to meet the highest academic standards. Its findings are widely disseminated and available to all interested parties. CIP’s mandate is to provoke discussion and debate on the issues raised through its investigations.

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