People and Centres

Charles Zamaria
Principal Investigator and Project Director
Since 1991, Charles Zamaria has been a full professor in the School of Radio and Television Arts and the Faculty of Graduate Studies at Ryerson University. His specialization includes the study of business aspects and production practices in program production, and policy studies for various media industries, with particular emphasis on the cultural sector.

Mr. Zamaria is an appointed Research Fellow at the Robarts Centre for Canadian Studies, York University. As a researcher, the current focus of his work is the examination of behaviour and attitudes related to adoption of the Internet and emerging technologies. Mr. Zamaria has been Principal Investigator and Project Director of the Canadian Internet Project since its inception in 2004. He co-authored CIP’s inaugural, baseline report: Canada Online! A Comparative Analysis of Internet Users and Non-users in Canada and the World (2005).

Concurrently, Mr. Zamaria serves as Financial Director for the Bell Broadcast and New Media Fund — a leading funding organization supporting the development of convergent cross-platform digital content in Canada (Internet, wireless, mobile, games, interactive and broadcast television). Along with his day-to-day responsibilities, he has helped to create guidelines for best practices in the industry and national professional benchmarks for the emerging new media content production sector. Mr. Zamaria conceived and designed the new media budget template that has been adopted as Canada’s national standard for the interactive production industry and used by organizations such as the Bell Fund, Telefilm Canada and the Ontario Media Development Corporation (OMDC).

Mr. Zamaria is also Financial Director for several other funding agencies, including the Independent Production Fund, the COGECO Program Development Fund and the Canwest Alberta Fund. These private organizations provide grants, loans and equity investments for various genres of television programming and feature film production.

As a media practitioner for the past 30 years, Mr. Zamaria has worked for numerous broadcasting organizations and production companies, including CTV, YTV, Telefilm Canada, Cambium Productions (presently CCI) and Breakthrough Film and Television, in various senior management capacities. Further, he was an editor with the CBC for several years. He has a long list of credits as producer, line producer, production manager, accountant, sound recordist and editor on dozens of award-winning independent film and television productions. Selected productions include Sharon, Lois and Bram’s Elephant Show, The Last Winter, Big Comfy Couch, Dudley the Dragon, Groundling Marsh, Sweating Bullets, Einstein Tonight, Jane Siberry — One More Colour, and Luba — Between Earth and Sky.

He is the author of a wide range of academic papers, professional reports, industry articles and book chapters. Selected titles include New Media New Business: The Producer’s Guide; the Academy of Canadian Cinema and Television’s publication, Making It — The Business of Film and Television Production in Canada, and the Bell Broadcast and New Media Fund’s handbook, Create a Winning Proposal — The Handbook for New Media Producers.

Mr. Zamaria is much sought after internationally to present papers, keynote addresses and workshops at both academic and professional conferences and symposia around the world. He annually presents at the World Internet Project conference held each year in various countries and Converge Eventos, Tela Viva in Brazil. Other selected countries where he has presented include India, Japan, Australia, Malaysia and Singapore. He is a frequent moderator and panellist at key Canadian conferences related to the new media industry, such as the Banff World Television Festival, nextMEDIA — The Future of Digital Content, the Interactive Content Exchange (ICE), and the Alliance for Children and Television (ACT), and has presented at other prestigious forums such as the Conference Board of Canada, Television Animation Conference (TAC) and the National Metropolis Conference (CERIS).

He has organized and led several international trade and cultural missions and summits on behalf of the Government of Canada (Department of Foreign Affairs and International Trade, Department of Canadian Heritage and the Canadian Radio-television and Telecommunications Commission (CRTC)). He regularly consults with and advises key federal and provincial government departments and agencies, as well as private organizations and industry associations. Mr. Zamaria is an active participant and consultant for several national committees related to Canadian content production and business practices including the National New Media Advisory Committee (Cultural Human Resources Council (CHRC) and Industry Canada), which is presently engaged in creating an official technology roadmap for the new media content production sector in Canada.

As a founding member of the National Film and Television Professional Development Group of the CHRC, he was responsible for developing and implementing several key conferences and working committees across Canada to support training in the film, television and interactive digital media industries. Mr. Zamaria now sits on the steering committee for the CHRC. Professionally, he is a member of Association of Internet Researchers, Director’s Guild of Canada, Canadian Film and Television Production Association (CFTPA), Documentary Organization of Canada, Academy of Canadian Cinema and Television, University Film and Video Association, and Broadcast Educators Association (internationally and in Canada). He is also a member of the Federal/Interprovincial Tax Credit Committee and Trade Team Canada — Cultural Goods and Services (TTC-CGS).

He received his MA in Communications Studies from the University of Windsor, BFA Honours in Fine Arts from York University, and International Baccalaureate degree from Lester B. Pearson College of the Pacific (United World Colleges). Mr. Zamaria is a PhD candidate in Communication and Culture at York University, currently engaged in final preparation of his doctoral thesis.

Charles Zamaria | Fred Fletcher | CMRC | Robarts Centre
Peer Advisory Council | Acknowledgements
Fred Fletcher
Dr. Fred Fletcher (PhD, Duke) is Professor Emeritus, Communication Studies and Political Science and holds the honorific title of University Professor at York University. He was founding Director of the Joint Graduate Program in Communication and Culture (a partnership of York University and Ryerson University), 1998–2006.

He is Past Chair of the Canadian Media Research Consortium (CMRC), co-investigator on the Canadian Internet Project and co-author of Canada Online! A Comparative Analysis of Internet Users and Non-users in Canada and the World (2005). He has also been a co-investigator on several other CMRC projects, including Examining Credibility in Canadian Journalism / Report Card the Canadian News Media, The Credibility Gap: Canadians and Their News Media, Fairness in News Media and Online Canadians and News.

As a researcher, Dr. Fletcher has worked for three Royal Commissions, the most recent being the Royal Commission on Electoral Reform and Party Financing, for which he served as Research Coordinator, Media and Elections. As author and editor, he has published seven books and more than 100 book chapters, technical papers, and journal articles, most on media-related issues. Among his publications are pioneering studies of the Ontario Legislative Press Gallery, the Ottawa Press Gallery, news coverage of election campaigns in Canada, election campaign advertising, communication policy and regulatory issues. He has also presented many conference papers and given keynote addresses at the annual conferences of the Canadian Communication Association, of which he is a former President, and the International Communication Association. He has served on the editorial boards of the Canadian Journal of Political Science, the Canadian Journal of Communication, and the international journal, Political Communication, and on the board of directors of the Canadian Political Science Association. For more than a decade, Dr. Fletcher was a member of the Advisory Council of the Graduate School of Journalism at the University of Western Ontario.

Dr. Fletcher’s major publications have been on the media and politics and on communication and democracy (especially electoral communication). He has also published several recent studies on the effect of the Internet on the news media and its role in democratic societies.

In addition to working as a consultant for a number of leading media organizations and Elections Canada, he has been an expert witness on election campaign and media issues in several recent constitutional cases. Dr. Fletcher has also been Principal Investigator for a number of major research programs, including the Ontario Election Study and the Election Broadcasting Project.

Before joining York University, Dr. Fletcher taught at the University of Washington. He has also been Visiting Scholar at the University of Toronto, and presented special lectures at Queen’s University, Trent University, Lakehead University, Simon Fraser University, the University of Toronto, and the University of Saskatchewan. In 2007, he was Visiting Professor at the Swinburne Institute for Social Research in Melbourne and an advisor to the Digital Future Report, Australia. In 2009, he will be Visiting Professor at The School of Journalism, University of British Columbia.

Dr. Fletcher’s current research deals with the regulation of election campaigns, election campaign advertising, and the use of the Internet in Canada for political communication and the delivery of government services. He is also working on a study of the credibility of the news media and the future of news in the online world.

Dr. Fletcher was born in Vancouver and completed his BA (Dbl Hons) in English and Political Science at the University of British Columbia before going on to obtain his MA and PhD at Duke University.

Charles Zamaria | Fred Fletcher | CMRC | Robarts Centre
Peer Advisory Council | Acknowledgements
Canadian Media Research Consortium/Consortium canadien de rescherche sur les médias
The Canadian Media Research Consortium / Consortium canadien de rescherche sur les médias (CMRC) promotes economic, social and cultural research in Canadian media and communications. Its partner members are the York/Ryerson Joint Graduate Programme in Culture and Communications, the University of British Columbia (UBC) Graduate School of Journalism, and the Centre d’études sur les médias.

The Consortium has the following mandate:

Undertake research that focuses on important economic, social and cultural issues related to technological change in the media.
Promote collaborative research by funding research projects, scholarships and related activities.
Disseminate research findings to the public by way of conferences, seminars and publications.
Since its founding in 2001, the CMRC has commissioned or supported a wide range of research projects, including studies of public attitudes towards the Canadian news media, the Canadian Internet Project’s studies (2004 and 2007), Canadians and the news, quality in journalism, fairness in the news media, public financing of television program production in Canada, and the challenges posed for broadcast regulation by new technologies. The CMRC draws on researchers from a wide variety of research centres and universities to conduct its research projects and participate in its seminars and public events.
The CMRC’s website — — provides summaries of current and past research studies, publications and reports.
The President of the CMRC is Donna Logan, Professor Emerita, and founding Director of The School of Journalism, University of British Columbia.

Charles Zamaria | Fred Fletcher | CMRC | Robarts Centre
Peer Advisory Council | Acknowledgements
Robarts Centre for Canadian Studies
The mandate of the Robarts Centre for Canadian Studies (Robarts Centre) at York University is to promote and support interdisciplinary and discipline-specific research on Canada, and Canada in context with the rest of the world, including comparative research in relation to Canadian issues. The Robarts Centre provides administrative support and counsel on research-related issues for the Canadian Internet Project.

The Robarts Centre offers a strong program of high-level workshops and conferences on major issues, emphasizing Canadian perspectives on issues of communication and culture, fine arts, history, political economy, public policy and international relations. The centre provides a base for research initiatives related to its mandate.

Ongoing work at the centre includes research initiatives on public domain and international standards, Canadian culture, Canadian cinema and media perspectives on Canada. A current major project is Global Cultural Flows, New Technology and the Re-imagining of National Communities. Other ongoing work focuses on Canadian cultural policy in comparative perspective, children in Canadian culture, aboriginal rights, poverty and social inclusion, the information commons and the digital divide, poverty and sustainability, and international trade (with particular attention to the World Trade Organization), among others.

The centre provides research support to the Joint Graduate Program in Communication and Culture, a partnership of York and Ryerson Universities, and administrative support for several research initiatives.

The website for the Robarts Centre is located at The Director of the Centre is Seth Feldman, University Professor, Film and Video. The Associate Director is Daniel Drache, Professor of Political Science.

Charles Zamaria | Fred Fletcher | CMRC | Robarts Centre
Peer Advisory Council | Acknowledgements
Advisory Council
Dr. Jeffrey Cole, Director, Center for the Digital Future, University of Southern California (USC) Annenberg School

Dr. Seth Feldman, University Professor, Film and Video (Communication and Culture),
Director, Robarts Centre for Canadian Studies, York University

Dan Fill, Head of Multiplatform Production, Australian Broadcasting Corporation

Dr. Hervé Fischer, Daniel Langlois Chair for Digital Technologies and the Fine Arts, Concordia University

Dr. David Mitchell, Professor and Associate Dean, Research and Graduate Programs, Faculty of Communication and Culture, University of Calgary;Lead Investigator, Alberta Supernet Research Alliance

Dr. Catherine Murray, Professor, School of Communication and Co-Director, Centre for Policy Studies on Culture and Communities, Simon Fraser University

Charles Zamaria | Fred Fletcher | CMRC | Robarts Centre
Peer Advisory Council | Acknowledgements
The Canadian Internet Project would like to extend its gratitude to the following people for their support and assistance:

Bill Abbott, Bell Canada
Namir Anani, Canadian Radio-television and Telecommunications Commission (CRTC)
Jordan Banks, Thunder Road Capital
Ted Bairstow, Department of Canadian Heritage
Alan Bernardi, Bell University Laboratories
Steve Billinger, Canadian Broadcasting Corporation (CBC)
Gilles Boulet, Université du Québec à Montréal
Alexandra Brown, Consultant
Jennifer Brown, Ontario Media Development Corporation
Marilyn Burgess, Telefilm Canada
Dr. Jeff Cole, University of Southern California (USC) Annenberg School
Claire Dion, Bell Broadcast and New Media Fund
Joanne Duguay, Bell Broadcast and New Media Fund
Paula Gignac, Interactive Advertising Bureau of Canada (IAB)
Jocelyn Girard, Department of Canadian Heritage
Steven Harroun, Canadian Radio-television and Telecommunications Commission (CRTC)
Patricia Jarosz, Telefilm Canada
Lorna Joesphs, Bell University Laboratories
Darryl Korell, Canadian Media Research Consortium
Cathy Ladds, Treasury Board Secretariat Chief Information Officer Branch
Dr. Ganaele Langlois, Ryerson University
Jeff Leiper, Canadian Radio-television and Telecommunications Commission (CRTC)
Suzanne Morin, Bell Canada
Cherith Muir, Ontario Media Development Corporation
Ana Popa, Consultant
Steve Rosenblum, Interactive Advertising Bureau of Canada (IAB)
Sheridan Scott, Competition Bureau Canada
Brian Segal, Comscore
Chris Seidl, Canadian Radio-television and Telecommunications Commission (CRTC)
Andra Sheffer, Bell Broadcast and New Media Fund
Erin Sufrin, eBay
Dr. Michael Suman, University of Southern California (USC) Annenberg School
Michael Tanglao, Bell Canada
Raina Wells, Ontario Media Development Corporation
Kristin Wozniak, Canadian Broadcasting Corporation (CBC)